Launched: Improved eCampaigns Email Marketing Platform
We recently migrated our eCampaigns email marketing platform to a SaaS (Software as a Service) model from a "licensed" model. The decision to switch platforms (we kept the same vendor) was to provide our clients with features and scalability that software running on its own simply could not provide. Now that the dust has settled, we want to call out some of the best features our new-and-improved eCampaigns email marketing platform offers our clients.
Branded public-facing pages
Too often, email marketers settle for the generic, unbranded versions of their email marketing software's confirmation, archive & signup pages. We can now offer our clients a completely branded 'public side', to raise confidence and credibility in the eyes of their subscribers.
Branding is available on the following pages:
- Update profile
- Campaign Archives (per list)
- Subscribe and Unsubscribe forms
- Forward to a friend page
Signup Forms
When asking people to sign up to your email list, you need to instill confidence in them that you aren't some fly-by-night email marketer. With a completely customizable signup form builder, you can create forms that look good and can be embedded anywhere. You can also:
- Hide subscriber fields from view on a per-form basis
- Link directly to the form using your branded template (above)
- Create a QR code for mobile scanning and signup (use this at your Point of Sale instead of the old-fashioned signup sheet!)
- Track how many people sign up through each of your forms
Social Sharing and Activity Tracking
After you send that campaign, you want to track what's going on, right? Our Dashboard has an activity timeline that includes opens, clicks, and shares. Visitors can also share the campaign on Facebook, Google+, Twitter, and other popular social networks.
More to come
This is the tip of the iceberg when it comes to the new capabilities and feature improvements in our eCampaigns email marketing service. Keep tabs on us through any of the social networks to hear about new integrations and success stories from clients who are taking advantage of eCampaigns.
About the Author - Stephan Hovnanian owns Shovi Websites, a company that manages websites and email marketing campaigns for small businesses & non-profits. Connect with Stephan on Twitter, Google+ or LinkedIn.
