Market Intelligence
Welcome to Shovi Websites' Market Intelligence, where we offer a fresh perspective on trends in web design, online marketing, email marketing and web development. Our posts will always offer readers a takeaway that can help their website strategy improve. Whether it be an expansion on an article we found, or our own insight, you'll get valuable information every time.
May 20, 2013
Your website might not be an island anymore (it's an old saying, you twenty-somethings might not know it), but your campaigns might be.
May 17, 2013
A high ranking, even for the right keywords, may not translate into sales. Here's a lesson from one of our own pages.
Apr 28, 2013
Even if your content isn't yet optimized for a smartphone or tablet, there are three small adjustments you can implement that will make a big difference in the effectiveness of your online marketing efforts.
Dec 18, 2012
Review your subscriber base and find those names that are making you money, not costing you money.
Dec 2, 2012
Switching to a new email service provider requires a few more steps than you might think. It isn't simply signing up with the new service and importing your subscriber list.
Oct 22, 2012
This article focuses on that very first email campaign you're sending out: the one that's likely going to get the most unsubscribes, the most bounces, and will ultimately set the tone for how your remaining subscribers are going to react to future campaig
Oct 16, 2012
Many Content Management Systems automatically update your site with the latest version of the system, which usually has security and performance improvements. But if you do not stay up to date, here's what you're missing, and why it's important:
Aug 30, 2012
Actionable, Encouraging and all-around AWESOME.
Aug 19, 2012
As your campaigns and subscriber data get more sophisticated, you'll need to plan properly for more targeted email campaigns. Here's how to do it.
Aug 16, 2012
How to funnel people from other inbound channels to your email newsletter.
Jul 31, 2012
Attention to detail and custom messaging on public-facing pages will help you build subscriber loyalty and cross-channel following.
Jun 12, 2012
They're more powerful than you might realize.
May 22, 2012
If you've ever built & sent an email campaign, you know it can be a time-consuming process. But there's a really simple recipe to make your email marketing not only more convenient, but also more effective than doing it yourself!
Mar 22, 2012
A hyper-targeted focus on conversions delivers a reality check for the rest of your website.
Mar 2, 2012
When curated properly, companies can cross-promote their own social networks for free using this simple online newspaper tool.
Jan 27, 2012
Last year, major magazines collectively brought QR codes into the mainstream consumer experience. Which means you can -- and should -- use them too.
Jan 20, 2012
With all the different screen sizes, browsers, and devices using websites these days, how do you respond?
Jan 15, 2012
In a guest post by real estate marketer Garo Hovnanian, we see how adding more navigation options can reduce site abandonment.
Dec 16, 2011
on 12/16 we hopped in on a Twitter chat held by MarketingProfs on email marketing. Here's a recap.
Dec 13, 2011
Outlook '07 is one of the least favorite email clients of all-time. We found a fix for a common problem involving empty padding.
Dec 6, 2011
Lines between desktop & mobile, app & page are blurring to the point where we need to focus on something entirely different: EXPERIENCE.
Sep 27, 2011
Both member organizations and their members can work together to improve the effectiveness of member-to-member email marketing.
Sep 13, 2011
Proven tips to prevent the love-hate relationship so many companies have with their web designers.
Jul 31, 2011
Long-term success in Search Engine Optimization requires a problem-solving -- not marketing -- state of mind.
Jul 28, 2011
Learn how to design a website in a way that will actually work for your business!
Jun 6, 2011
Have you ever had a situation where you part ways with the person/company managing your website, or need a copy of a graphic on your website for a flyer? How about when your domain comes up for renewal? Do you know what to do?
Apr 12, 2011
The third-party special offer email is a risky endeavor to begin with, as it can easily alienate your customer base. Here are 3 tips to get through it safely.
Feb 24, 2011
The 800lb gorilla in local search - Google Places - gives business a chance to put a ton of details on display. We figured out how to organize it for your benefit.
Jan 6, 2011
We're email marketing pros, so we can usually dissect the techniques and tricks email marketers use when they send us mail. But the techniques used on this one simply Jedi-Mind-Tricked us.
Sep 29, 2010
We came across yet another "10 Tips" article, this time about SEO. While the tips are more reminders than anything, they still lay a foundation for an SEO-friendly website.
Sep 24, 2010
More people than ever are using their mobile devices to view email; what that means for your design.
Sep 22, 2010
Sure, 'having your cake and eating it too' will get you a sugar rush, but is it worth the calories? We take a look at having content management flexibility just for the sake of flexibility.
Aug 10, 2010
Copyblogger wrote a fantastic article (with takeaways!) on writing better email newsletter content. Here's a quick review of their excellent points.
Jul 30, 2010
An article posted today at 1stwebdesigner.com showcased ~40 real estate websites, covering a broad spectrum of content. Their takeaway: high-end design isn't a requirement for a successful real estate website. We noticed something else...
