Improve Your Search Rankings
Seach engine optimization (SEO) seems to be the topic surrounding every marketing seminar and product offering. "You need this," they say. The search business is so big and confusing that small business are being preyed on frequently by companies who can offer "all in one" keyword, report and campaign tools. But none of them really explain how basic and fundamental search engine optimization can be, and why it doesn't have to cost hundreds or thousands of dollars a year.
Relevance is the only real keyword
If your website content is relevant to a product, service or question someone is searching for, then the engines will rank you higher than less-relevant content. To publish relevant content, you need to think like a consumer of your services, and develop pages that answer the questions they searched for. It's really that simple. The keyword tools out there are helpful if you need to spend money on campaigns, because you can find less-popular (but still relevant) keywords that will cost less when clicked.
Beyond that, there are a few best practices that every service adheres to, these center around structuring your pages and page code in a way that highlights your keywords. Even older websites, whose pages are built using tables and deprecated HTML tags, can make a few small changes to their code and put themselves on the same playing field as blogs, news sites and even competitor sites.
Take a simple step toward better search results
Please fill out the contact form below and a search specialist will contact you to learn more about your business. We will look at your website, run some quick reports for free, and talk about the simple changes you can make to create more relevance.