Email Marketing is About Quality, not Quantity
Take a look at the amount of time and money you spend on your email marketing...do you feel you're getting a positive return? Are read rates and click-through rates down? Do split-tests and template changes only add to the amount of time you're spending on your messaging, without generating conversions? When you want to send an email to a specific group of people, do you find yourself groaning about the complexity of list filtering and list management?
When email marketers start off, they focus on quantity -- getting their message out to as many people as possible. It's much easier to compile an email list of just email addresses than develop a strategy that combines messaging and data management for more quality-focused results.
The problem with skipping the list management part of your strategy is that you're more likely to send irrelevant messages and alienate subscribers completely. Without segmentation and targeting, this can kill your long-term strategic goals.
The secret? Send highly relevant emails they'll open
We aren't being sneaky here, of course highly-relevant emails are the secret to a successful email campaign! But you can do it easier than you think. After all, an email marketer like yourself already has engagement data, and you can use that data to send emails requesting updated information to small segments of your list.
Intrigued by a subject line they'll respond to -- a promotional offer, breaking news, a local event -- you restore your subscriber's confidence in receiving relevant messaging, to which they're happy to oblige a request to keep their information current in your system!
Start your new "Update Profile" campaign
Once a higher percentage of your subscribers are engaging with your messages, and your database is filling in with more missing blanks, your segmentation can grow to new heights with better data and even more confident marketing!
Fill out the callback form below to arrange a short conversation with one of our email marketing specialists about list management strategies. Using our eCampaigns email marketing system, we can put extremely powerful tools at your disposal and create templates, messages, and subscriber actions to handle all the details of a campaign such as this. We'll also set up some strategic filters on your lists so you can start sending out targeted emails from Day 1.
